Academia and industry are often defined as two conflicting worlds that accuse each other, among many, of a lack of principles or the everlasting obscure philosophical debates. However, there are some exceptions to this general rule, and more funding is being poured into joint private-public enterprises where the focus is placed on not only the number of publications but also on the valorization of academic discoveries in the real-life world, where the impact factor is called “sales figures”. These two worlds can complement and learn from one another. This article presents author’s experience working on the edge of academia and industry and enjoying both equally. In addition, it focuses on the social sciences and the career prospective of the young bachelor or master graduates while taking into account the broad international context. Check it out in the new JEPS bulletin post.