The journey towards discovering people: Why I love qualitative research

September 20, 2012 marketing 0 Comments

In previous posts we have talked about the advantages of conducting qualitative research, and how different criteria are used to evaluate the standard of qualitative studies. But, have you ever wondered what it is like to conduct qualitative research? In today’s post, Deirdre Walsh shares two of her research experiences of using semi-structured interviews in understanding doctors’ experiences in breaking the news to patients who are newly diagnosed with cancer, as well as parents’ experiences in living with their children who are diagnosed with ADHD. Check out the article to find out more!

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